Since its establishment in 1988, Binshyh has conveyed the importance of caring eyes' health with its professional and sincere service attitude of "lenses".Also, its business belief is to keep pursuing the perfect visual experience for consumers and continuing to integrate internal and external resources to innovate and develop various lenses with the spirit of "keeping abreast of the times " .Binshyh started its own brand "iNMYES" in 2021,which is the abbreviation of "In My Eyes". It hopes to bring people closer to each other through the manufacturer's own perspective to experience the new horizon in person.With the core values of "Superior Technology", "Vigor and Positive" and "Profession and Fashion", it creates the best visual services and enjoyment of life and keeps focusing on eye care and the authenticity of vision.It shows the best quality service with down-to-earth attitude and innovative concepts to deeply develop the competitiveness of the lens brand.